Public Relations Consultancies Essay Example | Topics and Well Written Essays - 2500 words

Public Relations Consultancies - Essay Example For convenience whereby if the organization has a number of offices, then consultancy can be able to deliver services that are centrally based for functions that need be organized such as press launches, conferences and receptions. For United Kingdom as an example, there are a considerable number of consultancies that generally range from; the big ones that have international repute to those that are modest, the medium sized and the very small ones. There are also other public relation practitioners, who offer specialized services on a business-to-business basis while others deal with a coverage that is more general and therefore provide a full service for their clients, which it delivers directly to the public (Henslowe, 2003, p. 10). James Grunig focuses on public relations as a function of strategic management in organizations and he helped to explain how public relations professional participate in strategic decision-making processes in an organizational setting. Until recently, the main practitioners of public relations and the main buyers who sought public relation services were the multinational businesses and institutions not only because of their economic size but since they have an appreciation of how important public relations can be. Organisations that deal with this area of business progressively developed sophisticated in how they use communications, which will be able to make public relations to become more popular in Bahrain (Carroll, 2011, p. 25). Promoseven PR is a part of the Promoseven Network and an affiliate of the McCann-Erickson World Group is the market leader in the United Arab Emirates where it ranks as the first among the agencies as the agency that had the highest awareness levels among the clients that seek services in the public relations field. The company provides services like press, public and government relations to independent clients and

Identifying the Problem Assignment Example | Topics and Well Written Essays - 250 words

Identifying the Problem - Assignment Example Primary research is an original research that is performed by the company or an external consultant, while secondary research is information that is already available in the market such as journal articles, professional databases, websites, or magazines among other sources (DeVault). Based on the circumstances Ajax Foods faces the company should perform primary research. The firm has to determine whether its customers desire to purchase its chicken pies in the deli section of supermarkets. A way to determine the viability of the project is by selecting a few stores for a beta test of the product. The company should develop questionnaires to be given out to the customers that purchase the chicken pies at the deli section of the beta test. In the questionnaire the company will ask the customers a series of questions including whether they would be interested in purchasing other types of food products from Ajax Foods. Once the primary research is completed the firm has to analyze its results. Based on those results the company will make the decision of whether or not to expand its product